7 SINS ‘PRIDE’: Gin in a new jacket

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7 sins pride gin bottle cover

7 SINS ‘PRIDE’ is a promising new gin that is not only distinctive in its taste, but also in its appearance. This gin, which will be launched on the Belgian market this autumn, will have a soft to the touch bottle cover. Wowconcepts, producer of 7 SINS PRIDE gin, could count on the knowhow and creativity of Bekina® Indurub to develop this bottle cover.

7 SINS PRIDE is the first in a series of 7 sins (spirits) that will be launched by Wowconcepts, a new and hip Belgian company. 7 SINS PRIDE will be promoted as a high class gin, so the look & feel of the product is vital. That’s why Wowconcepts had the idea to make a soft synthetic cover for their bottles. This will not only make sure that the bottles stand out on the store shelves, it will also generate a unique user experience.

Wowconcepts was looking for an experienced partner to develop and produce the perfect bottle cover for their spirits. Bekina® Indurub met the expectations and delivered a prototype that convinced Wowconcepts to cooperate with us.

1. ESTHETIC

7 sins pride gin bottle cover

7 SINS PRIDE will be available in supermarkets, so the bottle covers should be attractive. The bottle covers of Bekina® Indurub are beautiful and elegant. They are also very soft to the touch.

2. STRONG AND ELASTIC

7 sins pride gin bottle cover

The bottle cover will arouse curiosity in stores and at people’s homes, so its elasticity will be “tested” frequently. That’s why it’s very important that the jacket doesn’t crack easily and immediately goes back to its original shape.

3. RECYCLABLE

7 sins pride gin bottle cover

Bekina® Indurub produces bottle covers made of SEBS. This flexible synthetic has similar properties to silicone rubbers, but with the major difference that it’s 100% recyclable. After use, the covers can be ground and reused for other applications.

4. PRODUCED BY A RELIABLE PARTNER

7 sins pride gin bottle cover

Bekina® Indurub has 46 years of experience and knowhow in custom injection moulding. Our team guarantees you the best professional guidance to realize a project of this size. We are truly proud of this bottle cover we developed together with Wowconcepts. The 7 SINS bottle covers are a good example of our 5 step plan in practice: starting from an initial idea and developing it together with our customers from prototype to serial production.

Should you require some more information about our custom injection moulding possibilities, please don’t hesitate to contact us.

PRIDE is the first spirit in the 7SINS series. 6 other spirits will be launched later on, using the same bottle shape and concept, but with a varying cover colour. 

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